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For weightlifters, BULK is the magazine that will quench the thirst for knowledge and motivate both men and women to push the limits of their bodies.

 
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“The fitness industry is becoming increasingly elitist and the advent of social media is only making it worse; people need a space that allows them to have direction, support, and accountability.”

 
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The fitness industry is failing due to the fact that information is only spread through the internet (including social media) and through word of mouth.

Misinformation is everywhere — that is what makes it so hard for students, beginners, and even intermediate level athletes and enthusiasts to begin or continue their weightlifting journey.

 
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Bulk Magazine focuses their content on four main target groups: The 9-5er, the student, the beginner, and the intermediate.

It uses text, illustrations, and photographs to convey different aspects of the sport (including, but not limited to: excersise programming, wellness, nutrition, and equipment).