As a developing designer, photographer and writer, it is in my nature that my thoughts are riddled with both visual and linguistic notions.
Aesthetics and conceptuality are both integral processes of both thinking and creating. As such, it is my goal to continuously learn how to convert my abstract thoughts into finished and thorough pieces while at the same time, striving to make each work memorable and thought provoking. The motif of clean typography, sense of colour and linear composition all stem from my background in photography and illustration.
My work explores the ways in which people see a particular topic at hand by giving viewers an opportunity to experience it an act of rediscovery. Through the theme of questioning, I am able to start a discussion and reconstruction of the illusion of perception—how and what we see in relation to how we experience it and contextualize what these observations and resulting judgments mean in the contemporary landscape.
My work provides a dissenting voice through being delineated from popular culture, art history, and social and political events. My designs are largely based on commemorating disparate formal elements to reveal hidden, captivating connections. In addition, the type of design I wish to convey reveals hidden, unconventional truths in the topic at hand through the reoccurring theme of questioning stereotypes that are prevalent in contemporary society. I aim to make my audience wrestle with their own preconceived notions of societal norms by encouraging them to delve into their subconscious in an effort to engage with my visual stories.
Experimentation is another ubiquitous theme in my design. I am constantly moving forward to maintain an element of surprise for my audience. This is done through tactics including subtle humour, enigmatic approaches, and alternative solutions are all utilized in my designs. Blending typefaces together and using space and contrast in an unusual way are several ways I play with controversial ramifications.